After being diagnosed with Relapsing Remitting Multiple Sclerosis in 2012, Victoria Reese went on a quest to find out more information about the disease.
In her search, she saw a void - There weren’t many people that looked like her represented when it came to the MS community.
So much of the MS community are ashamed of our illnesses and we have no need to live in shame. We may be ill but we are still dope. Why the name? Illmatic is an iconic debut album by legendary rapper Nas.
Victor Group partnered with Lexus in order to highlight the Pursuit to Perfection and Engineered by Lexus through social media.
Victor Group constructed a visually astounding photo shoot with an insightful story in order to iterate the commonalities between Lexus and dream chasers.
Rebecca Minkoff Sip & Shop
Lexus partnered with Victor Group to create fascinating content targeting millennials on-the-go!