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 SHOP TALK @ SUPERBOWL ‘19

Victor Group Creative was tasked with designing The Social Club Grooming Co’s signature Shop Talk event for the 2019 Super Bowl.

In an effort to bring together current and former NFL players in an inviting space, The Victor Group designed a barber shop activation to facilitate a panel for the Social Club Grooming Co. while encouraging meaning dialogue on various topics. The Social Club Grooming Co. partnered with the NFL Players’ Engagement Group to foster a conversation on what it’s like to be a NFL player on and off the field. Panelists shared their thoughts and opinions on the selected topics while prioritizing self care by receiving hair cuts from the Social Club Grooming Co.’s barbers.

How We Did It

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Our primary color palette consisted of black, charcoal, dark, warm wood tones, and whites (inspired by The Social Grooming Company’s masculine aesthetic). The charcoal walls provided depth and created a contrasting background for the warmer wood tones used in the shelving units.

We teamed up with Host and Toast to build out the stage and panels. It was hosted at the Hyatt Regency during Super Bowl Weekend.

 
 
Lynsey Weatherspoon Photography

Lynsey Weatherspoon Photography

Lynsey Weatherspoon Photography

Lynsey Weatherspoon Photography

Eric Espino Photography

Eric Espino Photography

Eric Espino Photography

Eric Espino Photography

Lynsey Weatherspoon Photography

Lynsey Weatherspoon Photography

Eric Espino Photography

Eric Espino Photography

The Super Bowl is such a large event that draws thousands of people to the area. Every event that's attached to it receives so much press and support. Our team really wanted to maintain a sense of intimacy amidst the crowd.

Lynsey Weatherspoon Photography

Lynsey Weatherspoon Photography

Lynsey Weatherspoon Photography

Lynsey Weatherspoon Photography

Social Media Posts + Flyers

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Shop Talk Press

2018 WOTY: COZY

A USER GENERATED SOCIAL CAMPAIGN

Every year I choose a theme: a word. It defines my year and serves as a constant reminder of what direction I want my year to go in. For 2018, I selected COZY. Shortly after, my followers flooded me with their cozy sightings. I shared my word with my Instagram followers and made it known every time I saw it. If I felt cozy, my followers would also. Cozy became more than a word, it’s became a lifestyle.


So Why Cozy?

Why not cozy? In 2018, I wanted to create a more relaxed life that really affords me the opportunity to enjoy the fruits of my labor. I work hard, and I’m great at what I do. (Need more proof? Here’s a recap from my Lexus or other company -insert hyperlink- event.) But, I sought comfort.

So often, society tells us that we need to have the latest Louis bag and the newest BMW in order to live well. I recognized I didn't need to have everything to have a life well lived. I just needed my basic needs met. I need to be COZY.

COZY, By the Numbers

In the process of sharing my word of the year, I empowered others to do that same. I developed a campaign. Now, when people say me they bring up cozy".

Over 200 Submissions of user generated content

Top 10 #COZY posts


Still Sitting Cozy

A Powerful Network

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What happens when you bring together a group of diverse women with various careers during happy hour? The formation of a powerful network.

The Victor Group teamed up with Verizon to host an intimate, curated dinner party for affluent businesswomen in search of a new way to network.

A safe space where you actually get to chime in on the conversation.

A space to discuss self care strategies for busy women.

An environment where you meet other women with shared experiences.

A group of motivated, impactful women entrepreneurs eager to propel forward. This is it.


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