SHOP TALK @ SUPERBOWL ‘19
Victor Group Creative was tasked with designing The Social Club Grooming Co’s signature Shop Talk event for the 2019 Super Bowl.
In an effort to bring together current and former NFL players in an inviting space, The Victor Group designed a barber shop activation to facilitate a panel for the Social Club Grooming Co. while encouraging meaning dialogue on various topics. The Social Club Grooming Co. partnered with the NFL Players’ Engagement Group to foster a conversation on what it’s like to be a NFL player on and off the field. Panelists shared their thoughts and opinions on the selected topics while prioritizing self care by receiving hair cuts from the Social Club Grooming Co.’s barbers.
How We Did It
Our primary color palette consisted of black, charcoal, dark, warm wood tones, and whites (inspired by The Social Grooming Company’s masculine aesthetic). The charcoal walls provided depth and created a contrasting background for the warmer wood tones used in the shelving units.
We teamed up with Host and Toast to build out the stage and panels. It was hosted at the Hyatt Regency during Super Bowl Weekend.